{"id":16,"date":"2012-05-11T16:47:57","date_gmt":"2012-05-11T20:47:57","guid":{"rendered":"http:\/\/www.pat-matthews.com\/?p=7"},"modified":"2012-05-11T16:47:57","modified_gmt":"2012-05-11T20:47:57","slug":"reader-momentum","status":"publish","type":"post","link":"https:\/\/www.pat-matthews.com\/stories\/2012\/05\/11\/reader-momentum\/","title":{"rendered":"Reader Momentum"},"content":{"rendered":"<p>Had an interesting discussion in a writer&#8217;s group the other day that got me thinking about reader momentum on a micro scale. It sounds weird, I know, but I think it&#8217;s important.<\/p>\n<p><!--more-->\u00a0Someone had written a couple sentences that had this basic structure:<\/p>\n<blockquote><p>\u00a0\u00a0 The hero wanted to do something, however it was too difficult to do. But he knew that he had to try.<\/p><\/blockquote>\n<p>Yes, I&#8217;ve substituted in placeholders for all the specifics, but hopefully you get the idea.\u00a0Ignoring the issue of starting a sentence with &#8220;but,&#8221; does something not seem right about those sentences?<\/p>\n<p>After pondering about it longer than I probably should have, I realized the problem was that each &#8220;however&#8221; and &#8220;but&#8221; felt like a change in direction, and those changes came too quickly.<\/p>\n<p>Imagine the sentence is a road. The reader is headed in one direction to start (&#8220;the hero wanted to do something&#8221;). When the &#8220;however&#8221; is reached, it&#8217;s like a turn in the road. Turns are exciting. Turns are good. We&#8217;re jazzed and ready to go in this new direction, and then there&#8217;s another turn (&#8220;but he knew&#8230;&#8221;) that takes us right back to the original path. It feels, in a very small way, as though we&#8217;ve been cheated. We had a turn, but nothing happened.<\/p>\n<p>In contrast, what about something like this:<\/p>\n<blockquote><p>\u00a0\u00a0 The hero wanted to do something, however it was too difficult to do. The problem gnawed at him. Try as he might, he just couldn&#8217;t figure out the solution. Frustrated day faded into sleepless night. Come morning, he realized that he had to try anyway, even if he had no chance.<\/p><\/blockquote>\n<p>Ignoring the purple, what do you think? Really all I did was put some space between the \u00a0two turns. I like it better, though. It gives the reader more time to enjoy the journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about the momentum that builds up in a reader&#8217;s mind as they read? I did recently, and it opened up a new way of looking at sentences and paragraphs.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[20],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-writing","tag-craft"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6DpYi-g","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":0,"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pat-matthews.com\/stories\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}